In this episode, I get to sit down with Jill Lublin, a Publicity Strategist and four-time best-selling author, including her latest book, The Profit of Kindness. She started her career in the music business and that gave her a lot of experience with everything to do with publicity. She went on to start and run her own PR agency for seven years where she worked with clients from different industries and today, she works with business owners to create publicity for their businesses, as well as helping people get book deals to promote their business.
Jill shares more about why publicity that is strategic and ongoing is the key to success and how to engage with so many different people at the same time through publicity. She highlights some of the common mistakes people make when networking and gives us her strategies to make the referral request when networking. She also reveals some of the first steps you can take to address some of your problems with networking, getting referrals and publicity, so be sure to tune in.
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