In this episode, I get to sit down with Phil Treadwell, the Vice President of Development and Regional Manager of Mason-McDuffie Mortgage, based out of Texas. Phil is the host of the Mortgage Marketing Expert Podcast, co-Founder of Industry Syndicate Media Networks, and has a wealth of experience in the area of using social media for lead generation.
A lot of people feel that social media can help with brand awareness and to get more exposure, but they don’t feel like they get actual leads or business from it. Phil shares his strategies on how to integrate social media with regular lead generation activities. It really comes down to using social media to get to know more people than ever before and creating relationships. Social media can be the basis for forming the initial relationship, but then we need to take the relationship offline. We talk about what it means to engage with people beyond just the superficial level, and why it’s so important for people to know, like, and trust us (Remember, it’s about them knowing who you are rather than what you do!) Phil also highlights the need to track your tactics and which strategies work so that you can capitalize on the 3Es — Effort, Effectiveness, and Efficiency. Tune in to find out more about all this and why, ultimately, meeting face-to-face is the most powerful and effective method of converting leads into paying clients.
Mentioned in This Episode: