In this episode, I get to sit down again with Kay Houghton. After being in the industry for only three-and-a-half years, Kay is closing almost $40 million with a team of seven people. How does she do it? Her secret is creating strategic partners who help her grow her business, and she shares her tips for finding and building those relationships that will benefit your business. Tune in to find out more!
[:40] Jennifer introduces her guest for this episode — Kay Houghton.
[2:49] How did Kay get clients by digging in and creating relationships?
[5:49] Kay shares a personal anecdote about her strategic partner who also focuses on building relationships.
[8:14] 82% of real estate agents won’t make it through their first year. When thinking about creating strategic partnerships, is it better to face high turnover when working with new real estate agents, or try to establish a relationship with a top producer? How can you strategically build relationships at both ends of the spectrum?
[14:00] What is Kay’s advice to better approach potential strategic partners?
[16:47] Jennifer and Kay highlight that sometimes a potential strategic partner is not a good fit for us.
[18:11] How does Kay manage clients she doesn’t think are a good fit?
[24:04] Kay shares an example of a time when she took on a client who wasn’t a good fit for her business philosophy.
[25:44] What advice does Kay have about approaching strategic partners on a consistent basis?
[29:23] There needs to be a commitment from both parties in the relationship for it to work in the long term.
[33:29] Kay shares an example of why commitment and mutual benefit are so important in a strategic partnership.
[34:28] What is Kay reading right now?
[38:17] Get in touch with Kay by giving her a call or via her website.
Mentioned in This Episode:
Call Kay Houghton — 703-CALL KAY (225-5529)