In this episode, I get to sit down with Jeff Onofrio, whom I met at Mortgage Revolution 2018. He has been in the lending space since the early ’90s and in wanting to do things differently from everyone else, latched on to the idea of renovation and construction as his niche. Tune in to find out more about how he has been able to build a business that works for him, and how you can do the same.
[:37] Jennifer introduces her guest for this episode — Jeff Onofrio.
[1:30] What was Jeff’s journey in the lending space?
[3:28] What was Jeff’s production like in the past, and how has it changed now that he has found a specific niche?
[6:04] What is Jeff doing to keep himself motivated?
[9:31] How does Jeff market his product?
[14:13] What is Jeff’s Initial Benefit Statement to contractors to motivate them to work with him?
[16:22] What are Jeff’s thoughts on the purchase-and-remodel program?
[19:16] What kind of questions or intel can Jeff develop from a relationship with a Realtor® that might help a loan officer position themselves better?
[23:29] Jennifer and Jeff discuss the area of refinances.
[26:10] What percentage of Jeff’s renovation business is conventional Fannie Mae? Streamlined vs. standard loans?
[29:23] What would Jeff’s strategy recommendation be for someone starting from scratch?
[34:53] How is Jeff planning to help people compress their time to success?
[37:41] Jennifer shares some tips relating to the marketing side of growing your business.
[38:54] What are some speed bumps that someone might encounter and what’s Jeff’s advice for overcoming them?
[41:00] Don’t forget to get Jeff’s checklist.
[42:40] Get in touch with Jeff by giving him a call or visiting his website or social media.
[44:29] Jeff leaves us with some final thoughts.
Mentioned in This Episode:
Call Jeff Onofrio @ 609-217-9409