On this episode, I get to sit down with Greg Fowler, Regional Sales Manager with Stewart Title in Colorado Springs, Colorado. He is a guru at all things digital, and he shares his expertise on the three gamechangers that you need to get started on to grow your business. Find out how you can leverage the most cutting edge technology in digital marketing solutions by tuning in to this exciting episode!
[:37] Jennifer introduces her guest for this episode - Greg Fowler.
[2:27] Greg is in Title Insurance but also digital marketing. He shares a bit more about his background and what he does.
[6:07] What drives Greg crazy that loan officers and realtors are (not) doing in social media?
[7:30] What are the three main things that Greg believes you should be doing to attract your ideal clients? Geofencing, dynamic ads and videos in the form of Facebook Live.
[9:16] Greg explains how geofencing works and why it's a game-changer.
[13:15] How can you put a geofence around something?
[14:45] Greg explains more about retargeting programs.
[16:15] What are some steps that go into a retargeting program? Greg explains the importance of creating dynamic ads and how retargeting improves it.
[21:31] Greg breaks down the difference between a physical ad and a digital ad in terms of impact.
[23:42] How do Google and Facebook do analytics of your ad to ensure they're hitting the right audience?
[27:44] Rule #3 - 8000 impressions.
[33:27] Greg shares his recommendations for sites that help you build your ads.
[34:42] The last but most important aspect of digital marketing is video.
[39:26] Greg deconstructs the Facebook hierarchy when it comes to video - Facebook Live comes out on top.
[41:37] Is it better to schedule Facebook Lives? Greg and Jennifer discuss the ins and outs of posting videos to Facebook.
[46:34] If you don't start doing digital marketing, by 2020, you're going to be obsolete. And it's more about giving than asking.
[52:12] Jennifer and Greg highlight some of the areas in which they're creating valuable content.
[56:57] Find out more about Greg and what he does by connecting with him on Facebook.
[58:47] Greg hosts a show titled Real Estate Titans - do check it out.
[1:02:05] Greg leaves us with his favorite quote, and some words of wisdom.
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