In this episode, I get to sit down with Keith Goeringer of Fairway Independent Mortgage Corporation. A 17-year veteran in the mortgage industry, his current expertise is geared toward providing training to brokers, Realtors®, mortgage companies, small businesses, and wholesale operations to become more efficient through the use of Virtual Assistants. Tune in to find out more about how this can help you grow your business!
[1:12] Jennifer introduces her guest for this episode — Keith Goeringer.
[2:46] Where is Keith based now, and what has been his average loan amount?
[4:11] Keith shares more about his practice, his team, and his expertise.
[6:35] What is Keith closing now?
[7:39] Keith started an experiment last year. What was his experiment about, and what were the results?
[13:07] What are some of Keith’s takeaways from the experiment?
[16:18] How did Keith determine which activities to focus his energies on?
[21:42] What are some programs that Keith has combined to produce better results?
[24:42] Keith has set up his automation system, instead of the Virtual Assistant, to respond to leads.
[26:37] Combining different systems has given rise to new ideas — there is an unlimited potential for Virtual Assistants because things are constantly changing.
[33:20] What has Keith learned about connectivity?
[37:51] Keith has some great insights on lead conversion.
[43:14] When it comes to social media, what’s Keith’s approach to connecting with agents online?
[53:57] Keith shares the nitty-gritty of how he cold-connects on social media.
[1:00:42] Get in touch with Keith to find out more about his Virtual Assistant services and how you can implement this in your business.
[1:04:55] Keith leaves us with a final quote.
Mentioned in This Episode: