In this episode, I get to sit down with John Israel, a.k.a. Mr. Thank You. A Cutco Sales Executive by profession, John made headlines when he challenged himself to write five thank-you notes a day, for an entire year. John shares what inspired him to do it, how it transformed his business, and the lessons he learned. Tune in to find out more!
[:39] Jennifer introduces her guest for this episode — John Israel.
[2:58] What is John’s background?
[8:00] John challenged himself to write five thank-you notes a day for an entire year. Who did he write them to, and how did he ensure they were personalized?
[18:40] Receiving a handwritten thank-you note is very rare.
[19:44] Jennifer highlights the importance of having consistency in doing anything in your business.
[20:55] What were the monetary results of John’s experiment?
[26:59] Jennifer shares how she harnesses the power of writing notes in her business, specifically as it relates to loan officers.
[30:56] John has a personal anecdote of dealing with an unreasonable client, and how he came to write her a peace card.
[38:32] What are some things to avoid when writing a note?
[46:02] What are some tips John has for you to get started writing notes?
[49:31] Once you start sending your thank-you notes, visit John's website to add your cards to his global tally.
[52:23] John leaves us with a final story of a transformational moment.
Mentioned in This Episode: