On this episode, I get to sit down with John Downs, branch manager with Caliber Home Loans, and founder and architect of Downs Capital. John and I discuss how he’s reinventing the process of getting a mortgage and why friends are so important to building a sustainable business. Tune in for more!
[:28] Jennifer introduces her guest for this episode — John Downs.
[1:47] What does John’s production look like?
[3:34] How did John get into the mortgage business, and where was the tipping point that took him into the ‘mega-producer’ league?
[8:42] Jennifer highlights the importance of building relationships in business.
[10:57] John shares some of his backstory and how he changed his mindset to focus on his future growth.
[19:01] What steps did John take to grow his business from 2012 to 2018?
[24:42] John elaborates on the importance of understanding and then capitalizing on your niche by framing it to people.
[29:15] John shares the educator piece of his business and the importance of building friendships with people he works with.
[31:18] Jennifer encourages you to work with people who complement your business, not complicate it.
[33:21] What is John doing with regard to Facebook advertising?
[38:36] John and Jennifer discuss how visibility on Facebook or social media can boost your business so the key is to be consistent.
[42:29] John leaves us with a powerful message — focus on building a sustainable business of friends.
[45:50] Get connected with John on Facebook!
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