On this episode, I get to sit down with Nathan Rufty, also known as the Nordstrom of mortgage lending. We discuss the opportunities offered by the ‘for-sale-by-owner’ market and the best strategies and techniques for tapping into this space. Tune in to find out more!
[:43] Jennifer introduces her guest for this episode — Nathan Rufty.
[1:16] Nathan is known as the Nordstrom of mortgage lending. How did he perpetuate that terminology to differentiate himself?
[5:19] What does Nathan’s production look like for 2017? What are his plans for 2018?
[8:01] How is Nathan applying his Nordstrom effect to his online aggregation of new business?
[11:02] What is the mindset needed to go after the ‘for-sale-by-owner’ market?
[15:21] Who are the typical people who are in the ‘for-sale-by-owner’ space?
[18:15] What is the first step to engaging with the ‘for-sale-by-owner’ market?
[25:59] What are the issues surrounding compliance in this situation?
[27:36] What is Nathan’s perspective on using videos to reach prospective clients in this space?
[29:30] From a tangible perspective, what are Nathan’s strategies to capture the for-sale-by-owner market?
[34:33] What software does Nathan use for his open house spreadsheets?
[35:55] What has Nathan learned about putting his practices into action to streamline the process?
[40:19] How many contacts and leads does Nathan get from open houses held by owners? What is the trend with open houses?
[43:08] Nathan leaves us with some final words of advice.
[46:14] Check out Nathan’s website for more information!
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