On this episode, I get to sit down with Nathan Rufty, a mortgage loan originator who also runs a marketing and coaching company called Mortgage Marketing Pros. In this information-laden episode, tune in to hear some tips from Nathan about how to capitalize on your existing network to get those leads you need!
[:26] Jennifer introduces her guest for this episode — Nathan Rufty.
[1:44] What are some ways that loan officers can get to consumers directly?
[8:05] Jennifer and Nathan discuss the opportunities that lie within our own existing network of clients.
[13:34] Nathan breaks down the semantics of getting in touch with companies to tap into their base of employees.
[20:08] Apart from merely walking into their offices, or connecting via LinkedIn, what other suggestions does Nathan have to establish contact with the HR department of a company?
[24:29] Jennifer shares some of her techniques for connecting with and building new relationships with employees in companies.
[27:32] What is Nathan’s ROI on his efforts in this area?
[34:04] The relationship begins at closing, but the communication is vital throughout the loan process too. As a marketing professional, what are Nathan’s thoughts on retention of customers?
[38:06] Nathan and Jennifer discuss how long loan officers should maintain contact with their clients.
[42:21] It is important to start somewhere in the process of reaching out to clients.
[44:00] Nathan leaves us with a key piece of advice — use videos!
Mentioned in This Episode: