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Mortgage Lending Mastery

The Mortgage Lending Mastery Show
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Jan 4, 2018

On this episode, I get to sit down with Nathan Rufty, a mortgage loan originator who also runs a marketing and coaching company called Mortgage Marketing Pros. In this information-laden episode, tune in to hear some tips from Nathan about how to capitalize on your existing network to get those leads you need!

 

Key Takeaways:

[:26] Jennifer introduces her guest for this episode — Nathan Rufty.

[1:44] What are some ways that loan officers can get to consumers directly?

[8:05] Jennifer and Nathan discuss the opportunities that lie within our own existing network of clients.

[13:34] Nathan breaks down the semantics of getting in touch with companies to tap into their base of employees.

[20:08] Apart from merely walking into their offices, or connecting via LinkedIn, what other suggestions does Nathan have to establish contact with the HR department of a company?

[24:29] Jennifer shares some of her techniques for connecting with and building new relationships with employees in companies.

[27:32] What is Nathan’s ROI on his efforts in this area?

[34:04] The relationship begins at closing, but the communication is vital throughout the loan process too. As a marketing professional, what are Nathan’s thoughts on retention of customers?

[38:06] Nathan and Jennifer discuss how long loan officers should maintain contact with their clients.

[42:21] It is important to start somewhere in the process of reaching out to clients.

[44:00] Nathan leaves us with a key piece of advice — use videos!


Mentioned in This Episode:

Kinetic Spark Consulting

Mortgage Lending Mastery on iTunes

Jennifer Du Plessis on YouTube

Jennifer Du Plessis on Zillow

Nathan Rufty

Mortgage Marketing Pros

LinkedIn

Free Step-by-Step on How to Do Videos on YouTube

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