On this episode, I get to sit down with Michele Town of the Town Group within Arbor Financial, a mortgage broker in California. With experience in the industry since 1989 and $97 million closed in 2017, Michele has a wealth of tips and strategies to share to get your business off to a fantastic start in 2018. Tune in for Michele’s strategies for success!
[:53] Jennifer introduces her guest for this episode
— Michele Town.
[2:02] How did Michele get into the business?
[8:15] Michele shares a little information about her team and some of her tips for building and managing a successful team.
[15:40] Michele takes us through a general loan process with her team.
[22:27] What are some of Michele’s quick and easy tips for getting your business off to a great start in 2018? #1: Get in touch with your referral partners and make appointments with them for 2018!
[28:39] Tip #2: Do a closing statement program to stay in touch with clients you closed in the previous year, and reach out to them and their sphere of influence.
[31:43] Tip #3: Tap into your existing database to do an annual review with the clients you’ve closed, and continue to cultivate that relationship with them.
[36:06] Michele shares some of her strategies and catchphrases for overcoming embarrassing situations while calling past clients.
[44:11] Michele leaves us with final words of advice to maximize our success in 2018.
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