In this episode, I get to sit down with Jacob Baadsgaard, the CEO and Founder of Disruptive Advertising. We talk about everything social media, so tune in to find out how you can start making smarter social media marketing decisions by using analytics!
[:28] Jennifer introduces her guest for this episode — Jacob Baadsgaard.
[1:49] What inspired Jacob to enter the social media industry? He shares his background and how he transitioned into his current role.
[3:55] It’s not just about producing and putting out content and hoping for business — the focus needs to be on targeted marketing.
[6:15] What are some ways that mortgage lenders can improve their conversion ratio by paying for advertising to target and market?
[9:24] What are the costs per click in targeted marketing in the mortgage space?
[10:37] Does content on a landing page have any bearing on conversion? What kind of content produces the best conversion rates?
[13:50] What is the difference between Google and Facebook advertising?
[17:14] Jacob shares his personal experience of using his strategies to grow his business.
[18:12] Jacob has an analytics tool that his company uses to illustrate how productive a company’s advertising strategy is. He explains more.
[21:45] What are some social media aggregators that can help manage posting to multiple platforms? How can those be leveraged to make social media management easier?
[27:29] Jacob leaves us with some pearls of wisdom — invest your time in efforts that you can measure and improve.
[28:32] Jacob has a special gift for you, so check out his website!
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