In this episode, I get to sit down with Christopher Browning, a business and confidence coach for men, and a marketing strategist who helps small businesses position themselves as premium offerings. Tune in to find out how saying no can help your business!
[:30] Jennifer introduces her guest for this episode — Christopher Browning.
[1:50] How did Christopher get to the point where he decided to be a business and confidence coach for small businesses?
[5:48] Christopher shares some common examples of perfectionism, and how that prevents us from going out and taking action.
[9:13] In the mortgage space, the idea of perfectionism can be seen even in putting a flyer together. Instead of trying to make a perfect flyer, loan officers could be focusing their resources on what they’re really good at.
[10:33] How can we identify that we’re getting stuck in a situation where we’re seeking perfectionism in something we’re not good at?
[14:20] Most people don’t care about the process. They just want the outcome, and it doesn’t matter the steps you took to get there.
[15:46] Perfectionism often leads to procrastination, and procrastination often boils down to “I don’t know what to do,” “I don’t know how to do it,” or, “I don’t think it’s worth my time.”
[19:48] Jennifer raises the issue of the Bumblebee Syndrome, or Shiny Object Syndrome, where perfectionists flit from idea to idea, and nothing ever gets done because it’s not perfect enough. Christopher sheds some light on this — it’s about maintaining focus on a vision or goal that’s bigger than yourself.
[26:52] Perfectionism stems from a place of scarcity, instead of abundance.
[29:56] How do we discover what our “territory” is, so that we can confidently strut in our domains?
[33:13] When thinking about your value proposition, don’t look internally into what you think you want to provide. Look externally into what your customers are saying that you are doing!
[35:16] The second thing to do to discover your domain is to understand your strengths, optimize them, outsource things that don’t lie within your talent and strength scope, and then move from being a commodity to a premium product.
[41:45] Once your adopt the mindset of having a premium product, clients are naturally attracted to you, instead of you having to work to draw them in.
[44:14] In the scarcity mindset, people are fearful of losing potential earnings, instead of realizing that saying no to the wrong people opens the door to saying yes to all the right people. Christopher shares why he has chosen to work primarily with men as a business and confidence coach.
[48:40] When you make that shift to dealing only with clients who are right for you and your vision and mission, business becomes a whole lot easier, because those clients will refer you to other similar clients.
[51:44] Christopher shares a story of how fast things can happen once you make that change in your mindset.
[55:25] Get in touch with Christopher via email, and check out a special quiz he’s designed for lenders to figure out which phase you’re in, and what you need to work on to become a premium product!
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