Info

Mortgage Lending Mastery

The Mortgage Lending Mastery Show
RSS Feed
Mortgage Lending Mastery
2017
October
September
August
July
June
May
April
March
February
January


2016
December
November
October
September
August
July
June
May
April
March
February
January


2015
December
November
October
September
August
June
May
April
March
February
January


All Episodes
Archives
Now displaying: Page 1
Apr 13, 2017

In this episode, I get to sit down with Randy Rayess, the co-founder of Outgrow, a marketing platform that is focused on increasing customer engagement and providing interactive content. How can you use calculators, quizzes and recommendations to get more clients? Tune in to find out!

 

Key Takeaways:

[:37] Jennifer introduces her guest for this episode — Randy Rayess.

[1:25] Why is customer engagement so important? Why is interactive content important?

[4:01] How does online interaction compare to videos?

[6:41] How difficult is it for a loan officer to put a form of these calculators and quizzes on their website?

[9:06] Where can these tools be placed? How difficult is it for loan officers to be able to have these tools placed on their websites?

[11:54] How long are these quizzes? How much time is the average consumer going to spend on the website interacting with this content?

[13:41] Why a calculator, vs. a survey?

[14:57] Where do recommendations fit in? How are they different from calculators and quizzes?

[16:52] What is the purpose of knowledge quizzes to find out how much the consumer knows?

[19:43] It's all about the execution, to make sure that the consumer experience is optimized across all devices, and furthermore is optimized for conversion.

[21:56] Find out more about what Randy does, and how his calculators and quizzes can help your business, at outgrow.co. You can even sign up for a free trial!

[25:17] Randy's product is a great tool for loan officers to interact with as many clients as possible, and then nurture them to the point of sale.

[26:09] What are some books Randy is reading or listening to these days?

[27:56] Check out outgrow.co to check out this cool tool, and you can also get in touch with Randy via email, LinkedIn or Twitter.

[28:42] Jennifer's new book will be coming out mid-April! Do support her by buying and reading it!

 

Mentioned in This Episode:

Kinetic Spark Consulting

Mortgage Lending Mastery on iTunes

Jennifer Du Plessis on YouTube

Jennifer Du Plessis on Zillow

Outgrow

Traction, by Gabriel Weinberg and Justin Mares

Email Randy at randy@outgrow.co

Randy Rayess on LinkedIn

Randy Rayess on Twitter

 

0 Comments