In this episode, I get to sit down for an interview with Mimika Cooney, an entrepreneur, TV host, speaker, published author, award-winning photographer, and strategist on marketing. Mimika shares tips on branding that can go a long way!
[:38] Jennifer introduces today's guest — Mimika Cooney
[2:29] How did Mimika get started? What has she been working on recently?
[6:04] Branding is important, because it is how you're putting yourself out there. If you're in sales, you're in branding.
[7:00] It's important to brand yourself in a manner that shows you focus on something specific. Your positioning is crucial!
[8:52] Branding is a challenge for those in the mortgage lending space! Jennifer has seen some really bad branding.
[9:44] How should we get started in presenting ourselves and crafting a brand? It starts with you, why you are doing this, and who you are aiming this at.
[16:20] We miss so many opportunities, when we're trying to be everything.
[17:36] Many of us fear that isolating ourselves and picking a niche will limit us and lead to missed opportunities. What does Mimika think?
[22:23] If you don't give your clients anything to differentiate you by, the default is price.
[25:42] Providing potential clients with more information helps build up their trust in you for when they need you.
[27:34] How do you bridge soft skills, or your brand, to hard skills, or what you actually do?
[32:39] How can you put yourself out there quickly?
[34:43] There's a fine line between providing enough information and providing too much information. How much is too much?
[37:02] What's a good mix between content that we create, and the content that other people have created that is still beneficial to our clients? Follow the 80/20 rule - 80% give, 20% ask!
[38:30] Mimika shares a little about webinars that she runs, and their benefits.
[43:35] How much of a story does Mimika get out there? It depends on the people she's speaking to!
[45:36] It's about building a group of "raving fans," who become your brand advocates!
[47:42] We have to learn to adapt! We need to be willing to change. We also need to be willing to listen to what our audience is saying.
[49:16] How can you get in touch with Mimika?
[51:05] Mimika shares a tip: Being a specialist means you can charge higher prices!
[52:10] Mimika leaves us with an inspiring quote!
Mentioned in This Episode: