In this episode, my advice for you is: Don’t go dark. Clients always want to be updated, and not maintaining constant communication with them is sure to cause a dip in your love-o-meter!
[:40] CoreLogic produced a report on what consumers are saying about mortgage companies, and the way that they communicate in the mortgage lending process.
[1:17] Client satisfaction is greatly improved when we call, or reach out to them in other ways.
[2:07] Jennifer recommends stopping or slowing down, to go faster.
[3:20] Incorporate communication points in your process.
[4:04] Ask for referrals at the beginning, when your client's love-o-meter is high.
[5:15] Remember that every communication that you or your team has with a client throughout the whole process, is a deposit or a withdrawals from the Trust account.
[6:29] When communication stops between you and your client, the love-o-meter goes down, and it's a withdrawal from the Trust account.
[7:15] The longer you take to communicate bad news to your client, the worse toll it's going to take on you personally.
[8:23] Send a video when things in the loan process are going great. Every communication is a great time to ask for a referral.
[10:13] Don't go dark on your clients. Make sure the love-o-meter is always going in the positive direction.
[10:49] Remember to apply this advice to your referral partners too!
Mentioned in This Episode: