In today’s episode I get to interview Eric Louviere, the man known as the “Million Dollar Marketer”—and don’t we all just aim for that million dollar figure? Join us to get some tips.
[1:00] M. Louviere is introduced along side his broad range of ventures and background.
[2:13] Business mindset is first and foremost an understanding of your value and your worth as a business.
[8:11] One of the first tips on getting paid your worth is to target affluent clients, which will require you to raise your game and specialize your practice.
[14:03] Clients coming from financial advisors will be about the advice and not about the price.
[15:37] To get high ticket clients, you need to situate your business to appeal to that kind of client, your logo, website, business card.
[18:52] When you have a good month, take advantage of it and invest back into your marketing.
[21:00] There are only 3 ways to make more money: more clients, upselling existing clients and raising your prices.
[23:05] In appealing to affluent clients, raising your rates may be counterintuitive, but it is worth it.
[28:00] Can you be a master of all trades with targeted strategic marketing?
[29:00] The most important part is to not be a commodity, package your services and add value to remain competitive.
[33:05] What can individuals in the lending business do to up their online marketing game.
[33:50] Where do your potential clients go online? Facebook combined to geotargeting will give you an edge no one else has!
[39:25] Facebook has a great advertising algorithm and will generate very high quality leads.
[44:25] The difference between places like LinkedIn and Facebook is that people are addicted to the latter.
[46:15] One of the key aspects may be to hire an online advertising professional, but the basic amount for say Facebook is so low it is worth the investment.
[50:03] Eric just read the book Relentless by Tim Grover and he leaves us with “if you want more, you’ve got to become more”.
Mentioned in This Episode: