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Nov 10, 2016

In today’s episode I get to interview Eric Louviere, the man known as the “Million Dollar Marketer”—and don’t we all just aim for that million dollar figure? Join us to get some tips.

 

Key Takeaways:

[1:00] M. Louviere is introduced along side his broad range of ventures and background.

[2:13] Business mindset is first and foremost an understanding of your value and your worth as a business.

[8:11] One of the first tips on getting paid your worth is to target affluent clients, which will require you to raise your game and specialize your practice.

[14:03] Clients coming from financial advisors will be about the advice and not about the price.

[15:37] To get high ticket clients, you need to situate your business to appeal to that kind of client, your logo, website, business card.

[18:52] When you have a good month, take advantage of it and invest back into your marketing.

[21:00] There are only 3 ways to make more money: more clients, upselling existing clients and raising your prices.

[23:05] In appealing to affluent clients, raising your rates may be counterintuitive, but it is worth it.

[28:00] Can you be a master of all trades with targeted strategic marketing?

[29:00] The most important part is to not be a commodity, package your services and add value to remain competitive.

[33:05] What can individuals in the lending business do to up their online marketing game.

[33:50] Where do your potential clients go online? Facebook combined to geotargeting will give you an edge no one else has!

[39:25] Facebook has a great advertising algorithm and will generate very high quality leads.

[44:25] The difference between places like LinkedIn and Facebook is that people are addicted to the latter.

[46:15] One of the key aspects may be to hire an online advertising professional, but the basic amount for say Facebook is so low it is worth the investment.

[50:03] Eric just read the book Relentless by Tim Grover and he leaves us with “if you want more, you’ve got to become more”.

 

Mentioned in This Episode:

Webvance.com

Relentless by Tim S. Grover

Kinetic Spark Consulting

Mortgage Lending Mastery on iTunes

Jennifer Du Plessis on YouTube

Kirney Lending Team on Zillow

 

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