In this episode, I want to talk about the millennial generation — don’t roll your eyes! — and how it’s not one uniform block. Tune in to learn more on multi-level millennials and how to best reach those market segments of next generation home buyers.
[1:03] Following a panel on next generation home buyers, we get a taste of who and what’s to come for the podcast.
[3:09] Just like baby boomers or generation X, There are different demographics within the millennials.
[4:08] We all tend to target only one demographic when there appears to be 3!
[4:38] The impacts of digital content on the 3 stages of buying: awareness, consideration, decision.
[9:42] There are specific ways to market to the 3 millennial demographics.
[9:50] Hipsters are 18 to 25 and are not ready to buy — you should target financial literacy.
[11:40] H.e.n.r.y.s are 26 to 30 and prime home buyers — they want the education.
[14:01] Harmonies are 31 to 36 and want to buy in the suburbs — you need to target education and referrals.
[17:37] I will be attending the Mortgage Star conference in utah November 15 to 17. Use the code MSJEN for 100$ off on the price of admission!
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