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Mortgage Lending Mastery

The Mortgage Lending Mastery Show
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Nov 3, 2016

In this episode, I want to talk about the millennial generation — don’t roll your eyes! — and how it’s not one uniform block. Tune in to learn more on multi-level millennials and how to best reach those market segments of next generation home buyers.

 

Key Takeaways:

[1:03] Following a panel on next generation home buyers, we get a taste of who and what’s to come for the podcast.

[3:09] Just like baby boomers or generation X, There are different demographics within the millennials.

[4:08] We all tend to target only one demographic when there appears to be 3!

[4:38] The impacts of digital content on the 3 stages of buying: awareness, consideration, decision.

[9:42] There are specific ways to market to the 3 millennial demographics.

[9:50] Hipsters are 18 to 25 and are not ready to buy — you should target financial literacy.

[11:40] H.e.n.r.y.s are 26 to 30 and prime home buyers — they want the education.

[14:01] Harmonies are 31 to 36 and want to buy in the suburbs — you need to target education and referrals.

[17:37] I will be attending the Mortgage Star conference in utah November 15 to 17. Use the code MSJEN for 100$ off on the price of admission!

 

Mentioned in This Episode:

Mortgage Star

 

Matt Hensen, CEO of Simple Nexus

Dr. Frank Nothaft, Chief Economist of CoreLogic

Kinetic Spark Consulting

Mortgage Lending Mastery on iTunes

Jennifer Du Plessis on YouTube

Kirney Lending Team on Zillow

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