In this episode, I want to share some thoughts on a topic that is particularly relevant when things are going really well. This is something that affects the lending business, but can be applicable to all business owners as well. So, what's happening in the mortgage space right now is that the interest rates are extremely low. Lot of businesses in this space are doing really well because of the market, but this is something that I like to call the short-term gain, and without the right steps, it could turn into long-term pain.
It is easy to get distracted and lose track of the basics when when the economy is doing well and the market is hot, because you are seeing the short-term gains. However, to avoid the long-term pain, you must remember to stay on track and be consistent. Always be marketing yourself and creating your brand awareness so that you stay in front of your audience and top of mind. It boils down to priority management. Don't forget the basics when you are busy because that will cause a lot of pain in the long run when the market inevitably slows down again. The future is a series of ‘now’s. What are you doing now to guarantee your future?
Mentioned in This Episode:
The Vision Summit 9/25/19 Tampa (Discount Code: ELITEGUEST2020, Bring 4 or more colleagues for more discounts)