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Mortgage Lending Mastery

Stop Talking, Take Action, Get Results. Business and Personal Growth with Jen Du Plessis
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Mortgage Lending Mastery
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Nov 14, 2019

In this episode, I get to sit down with Michael McAllister, the CEO and Founder of Empower Funnels, a company that helps mortgage loan officers generate leads through an automated system. Michael started as a mortgage loan officer and had his fair share of challenges and successes. Eventually, he realized that he had a special talent for converting internet leads, and decided to reverse engineer the process of getting leads to establish his current business and serve the needs of loan officers who are struggling to get leads.

 

Michael explains more about his unique system of lead generation and how he uses it to create a constant, reliable, predictable stream of prequalified, highly-targeted and highly-motivated leads without chasing referral sources. He shares why coming from a place of service and adopting a servant mindset is so powerful, and how you can harness the power of videos to make a greater impact with your leads. He also reveals how people can get more activity with search engine optimization, why he prefers Google over Facebook ads for lead generation, and breaks down the value of your database in generating leads. Tune in to find out more.

 

Mentioned in This Episode:

Jennifer Du Plessis

Stop Talking, Take Action, Get Results. Business and Personal Growth with Jen Du Plessis
on iTunes

Jennifer Du Plessis on YouTube

Jennifer Du Plessis on Zillow

Launch! How to Take Your Business to New Heights, by Jennifer Du Plessis on Amazon

Michael McAllister

Empower Funnels

Quicken Loans

Yoast SEO Plugin

Yelp

Zillow

Gary Vaynerchuk

Wix

Fiverr

The 10X Rule, by Grant Cardone

The Game Changer - Vol. 4: Inspirational Stories That Changed Lives by Iman Aghay et  al. 

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