In this episode, I get to sit down with Michael McAllister, the CEO and Founder of Empower Funnels, a company that helps mortgage loan officers generate leads through an automated system. Michael started as a mortgage loan officer and had his fair share of challenges and successes. Eventually, he realized that he had a special talent for converting internet leads, and decided to reverse engineer the process of getting leads to establish his current business and serve the needs of loan officers who are struggling to get leads.
Michael explains more about his unique system of lead generation and how he uses it to create a constant, reliable, predictable stream of prequalified, highly-targeted and highly-motivated leads without chasing referral sources. He shares why coming from a place of service and adopting a servant mindset is so powerful, and how you can harness the power of videos to make a greater impact with your leads. He also reveals how people can get more activity with search engine optimization, why he prefers Google over Facebook ads for lead generation, and breaks down the value of your database in generating leads. Tune in to find out more.
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