In this episode, I get to sit down with Brad Friedman, the Founder and President of The Friedman Group based in Denver, Colorado. Brad describes himself as a recovering attorney who now works with people to enhance their online presence while helping them take advantage of the power of social media. He is also the best-selling author of The Small Business Owner’s Guide to Inbound Marketing, and Brad Friedman on Digital Marketing: Doing Social Media Right, When You Don't Have the Time and Don't Want to Get in Trouble, and host of The Digital Slice Podcast.
As a highly-rated digital marketing guru, Brad works with both the corporate side to help them get clarity and understanding around compliance on social media and with individuals to build up their brand online. He reveals some of the trends he has observed in this space, as well as how he specifically helps people leverage social media to generate revenue — it’s about finding your target market, niching down and having a focused approach. We also discuss the importance of human-to-human engagement, and how to get people to engage once you’re on the right platform speaking to your target audience. Tune in to find out more!
Mentioned in This Episode: