In this episode, I get to sit down with Allison Larsen, an international speaker, top-selling author of Soul Intuition, and Founder of The Speakers Coalition. Allison’s passion and special talent lie in connecting people, and one of the things she helps her clients do is to craft their message for their ideal client. How does she do this? The trick is to focus on the transformation, not just information.
We kick off the interview by getting right to the root of the problem — the things that people do wrong with their messaging (focusing on themselves and not on the client).
To avoid this, Allison recommends having a problem question and solution question that will help you get to your client’s pain points. She also reveals her simple yet powerful formula for crafting your messaging. Remember, emotion creates motion. That’s why it’s so important to take the time to get to know what your ideal client wants and how they feel about it. When you are invested in their dream, and not just their checklist, they’re going to be more likely to pick you to work with. Tune in to find out more!
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