In this episode, I get to sit down with Sheryl Plouffe, President of Sheryl Plouffe Media Inc. and video strategist from Canada. She has spent her professional career as a Canadian television broadcaster, and in the past two years, she has formed her own business, taking the best practices of what she’s learned in broadcasting and bringing that into the entrepreneurial space for small business owners.
The world is changing rapidly, and social media and videos are a part of our lives that is here to stay. Why is video so important and why do small business owners need to tap into this powerful tool to grow and scale their business? Sheryl answers these questions and shares some of her tips to get rid of the apprehension and fear of doing videos. She also highlights the differences between Facebook Lives and simply doing a video and posting it, as well as her tips for creating content relevant, frequent and authentic. Tune in to find out more about how you can create your own communication strategy with video!
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