In this episode, I get to sit down with Brian Dixon, to talk about clarifying your messaging, something all of us could use a little help with. Brian is a podcaster, a conference speaker, and a business coach, and he is passionate about helping high-potential leaders and teams thrive in a world of overwhelming options.
For any potential client, they’re going to be asking you, “Why should I pick you to work with?” If your messaging isn’t clear and clients can’t immediately tell what sets you apart from the rest of your competition, you are going to lose business. Brian reveals why having a personal touch and leaning into your business is so important in building enduring relationships, and how consistency in creating content plays a part. He also shares his techniques for identifying your avatar/niche down to what resonates with you. If you need tips on how to get past the mental block of being professional — not personal — with your clients and prospects, as well as how best to create valuable content for your audience, tune in to this episode!
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