In this episode, I talk with Ana Maria Sanin, Director of Business Development with PRMG on the East Coast. Ana’s background is in the fashion industry and she owned her own business as an image consultant working with entrepreneur women. Four years ago, she transitioned to the mortgage industry and today, she works specifically in the area of recruiting and talent acquisition through building relationships and creating awareness for the personal brand at the ground level.
Ana breaks down how you can get your name out there independently to act as a business developer. Instead of getting caught up or overwhelmed with the multitude of options available to start building your brand, just start with one thing or platform and go from there. Ana explains why it’s so important to speak to your niche audience and share content relevant to them, as well as the challenges she faced when she first started. (Hint: Don’t focus on what you’re doing wrong when you don’t see immediate results!) We also discuss key characteristics to look for in a business development officer when you’re ready to hand over that responsibility to someone else, and how to nurture relationships, not just with clients, but your team as well. Tune in to find out more.
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