Info

Mortgage Lending Mastery

The Mortgage Lending Mastery Show
RSS Feed
Mortgage Lending Mastery
2018
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
October
September
August
July
June
May
April
March
February
January


2015
December
November
October
September
August
June
May
April
March
February
January


All Episodes
Archives
Now displaying: November, 2017
Nov 30, 2017

In this episode, I get to sit down with Jacob Baadsgaard, the CEO and Founder of Disruptive Advertising. We talk about everything social media, so tune in to find out how you can start making smarter social media marketing decisions by using analytics!

 

Key Takeaways:

[:28] Jennifer introduces her guest for this episode — Jacob Baadsgaard.

[1:49] What inspired Jacob to enter the social media industry? He shares his background and how he transitioned into his current role.

[3:55] It’s not just about producing and putting out content and hoping for business — the focus needs to be on targeted marketing.

[6:15] What are some ways that mortgage lenders can improve their conversion ratio by paying for advertising to target and market?

[9:24] What are the costs per click in targeted marketing in the mortgage space?

[10:37] Does content on a landing page have any bearing on conversion? What kind of content produces the best conversion rates?

[13:50] What is the difference between Google and Facebook advertising?

[17:14] Jacob shares his personal experience of using his strategies to grow his business.

[18:12] Jacob has an analytics tool that his company uses to illustrate how productive a company’s advertising strategy is. He explains more.

[21:45] What are some social media aggregators that can help manage posting to multiple platforms? How can those be leveraged to make social media management easier?

[27:29] Jacob leaves us with some pearls of wisdom — invest your time in efforts that you can measure and improve.

[28:32] Jacob has a special gift for you, so check out his website!

 

Mentioned in This Episode:

Kinetic Spark Consulting

Mortgage Lending Mastery on iTunes

Jennifer Du Plessis on YouTube

Jennifer Du Plessis on Zillow

Disruptive Advertising

Hootsuite

Buffer

Nov 23, 2017

In this episode, I get to sit down with Houtan Hormozian, the Vice-President of Crestico Inc., a mortgage lending and real estate firm in Los Angeles, California. How can you answer the tough questions we come across in the industry? Houtan has the answers!

 

Key Takeaways:

[:01] It’s Thanksgiving! Jennifer thanks everyone for supporting her through the years!

[1:21] Jennifer introduces her guest for this episode — Houtan Hormozian.

[2:41] What is Houtan’s background?

[3:33] When did Houtan get into mortgages?

[3:56] What kind of production is Houtan doing now?

[5:50] How does Houtan get his business?

[6:50] What compelled Houtan to write his article about answering the tough questions?

[8:53] How does Houtan answer the question “How is your company different from the others out there?”

[11:13] How does Houtan reference his experiences that stand him in good stead in the industry? How can someone who doesn’t have a lot of experience get around that?

[14:39] What is Houtan’s response to the typical question “What’s your rate?”

[18:47] What are some other approaches Houtan adopts to answer questions about buyer refinance?

[23:32] How often does Houtan bring up his experience to set himself apart from others in the industry?

[26:26] What are some of the biggest benefits that Houtan feels he has gained as a member of his local chapter?

[28:12] What other benefits are there to being a part of the local chapter? Houtan shares a personal anecdote.

[33:55] What is Houtan’s secret when it comes to marketing?

[35:33] Get in touch with Houtan by phone or email!

 

 

Mentioned in This Episode:

Kinetic Spark Consulting

Mortgage Lending Mastery on iTunes

Jennifer Du Plessis on YouTube

Jennifer Du Plessis on Zillow

Houtan Hormozian on LinkedIn

Crestico, Inc.

Answering the Tough Questions: Originators Must Be Prepared to Handle Challenging Queries from Borrowers, by Houtan HorMozian for the Scotsman Guide

Call Houtan Hormozian - 818 949 2345

Email Houtan Hormozian

Nov 16, 2017

On this episode, I get to sit down with Terry Ogburn, the renowned owner and lead business coach for Ogburn’s Business Solutions. He has some great tips, techniques and advice on managing your time better, goal setting, and business planning, so be sure to tune in!

 

Key Takeaways:

[:28] Jennifer introduces her guest for this episode — Terry Ogburn.

[1:59] How did Terry get to where he is today?

[4:14] Terry is offering one hour of complimentary coaching on time management!

[4:52] What are some tips Terry has about time management? Get rid of the myth that you must be good at time management — you need to be good at managing your time!

[8:29] Terry recommends mapping out your to-do list and setting realistic expectations about what can be achieved within a given time frame to avoid feeling overwhelmed. Is it that simple a fix?

[11:02] Take control of your schedule! The important thing to remember is not to erase appointments or tasks, but to replace them with another.

[14:13] How does Terry organize his calendar to ensure that the important things get done first?

[16:40] In the lending industry, success tends to be measured by numbers, and numbers only, which makes planning hard because there's no passion behind it. How does Terry approach goal setting and business planning?

[21:24] What are some techniques that people can use to help identify their purpose or passion?

[26:05] Terry recommends working backward from your goal — break each long-term major goal up into smaller chunks to get closer to your plan.

[31:43] What is Terry's advice for Realtors®?

[35:44] What is the first step to take? Terry talks us through his processes to more effectively manage time and achieve goals.

[42:20] Get in touch with Terry via email to claim your free time management module!

 

Mentioned in This Episode:

Kinetic Spark Consulting

Mortgage Lending Mastery on iTunes

Jennifer Du Plessis on YouTube

Jennifer Du Plessis on Zillow

Terry Ogburn

Ogburn Business Solutions

Email Terry Ogburn

The 12 Week Year, by Brian P. Moran
and Michael Lennington

Nov 9, 2017

On this episode, I get to sit down with
Sheila Pack, a top producing real estate agent with RE/MAX Roots, in Winchester, Virginia. With over 13 years of experience in the industry and over 100 transactions last year, Sheila shares her tips for getting repeat clients and building long-lasting relationships. Tune in for more!

 

 

Key Takeaways:

[:30] Jennifer introduces her guest for this episode — Sheila Pack.

[1:39] What does Sheila’s current practice look like, and what does it comprise of?

[4:27] What got Sheila into the real estate business?

[5:26] What advice does Sheila have for someone just starting out on their career in real estate?

[8:37] Sheila has some other advice for someone brand new in the business to hit the ground running a little faster.

[9:33] What was Sheila’s tipping point that took her to the next level?

[11:54] Sheila has been coaching with Jennifer. How does she feel now, as compared to when she first started coaching?

[14:42] What is Sheila’s secret to keeping her clients close so that they become repeat clients in the future, as well as for getting new clients?

[17:09] Sheila and Jennifer discuss the importance of developing deeper relationships and delivering high-quality service with a personal touch.

[20:30] What kind of client appreciation party is Sheila doing this year? She walks us through the wine-tasting event she's been doing for the 4th consecutive year.

[28:05] What can lenders do to start doing business with top-producing Realtors®? Sheila shares some of the things that catch her attention.

[34:23] Sheila shares a personal anecdote of what a loan officer did that impressed her and Jennifer chimes in with her own method of building relationships with Realtors®.

[37:12] Sheila leaves us with her motto — treat your clients, not as you want to be treated, but as they want to be treated.

 

Mentioned in This Episode:

Kinetic Spark Consulting

Mortgage Lending Mastery on iTunes

Jennifer Du Plessis on YouTube

Jennifer Du Plessis on Zillow

Sheila Pack on LinkedIn

Brian Buffini

Nov 2, 2017

On this episode, I get to sit down with Maureen Cioni,  social media manager at Mortgage Network, Inc. as she shares what it takes to manage your social media presence. Tune in for some techniques to harness the power of social media for your business.

 

Key Takeaways:

[:39] Jennifer introduces her guest for this episode — Maureen Cioni.

[1:33] Why is having a social media presence so important?

[5:08] Jennifer attended a conference a few years ago where she was advised not to share personal information about herself. Has that changed?

[7:26] Jennifer shares her own experience recently of doing a video of her opening up the box with her new book that was just released.

[8:44] Why do some things resonate so much more than others on social media?

[11:22] if you did something on social media that was successful, Maureen recommends doing it again and again.

[13:10] What are some new social media platforms that are coming up?

[15:35] What are the steps for developing more business through social media?

[18:04] Can social media be an avenue that is reliable to expand businesses in a specific area? Definitely! How?

[25:31] Monitor what others in your space are doing and how it’s working for them.

[30:04] In anything that you do online, consistency is key. People need to see you more often than you think.

[35:52] With regards to compliance, what are some of the emphatic no-nos to be aware of?

[38:13] Maureen leaves us with some advice to make the most of social media so that it becomes a reliable source of income.

 

Mentioned in This Episode:

Kinetic Spark Consulting

Mortgage Lending Mastery on iTunes

Jennifer Du Plessis on YouTube

Jennifer Du Plessis on Zillow

Maureen Cioni on LinkedIn

“Master Online Interactions,” by Maureen Cioni for Scotsman Guide

Medium

Instagram

Snapchat

Pinterest

Tumblr

Hootsuite

1