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Mortgage Lending Mastery

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Now displaying: August, 2017
Aug 31, 2017

In this episode, I talk about why you only need the 12 apostles, or 12 dedicated referral partners to take your business to new heights. Forget chasing after hundreds of partners, focus on just the 12! I also have a great new product for you, so tune in to find out more!

Key Takeaways:

[:30] Jennifer wants to thank her colleague Jason Woods with Community Mortgage for inspiring the topic for this podcast.

[1:15] Less is more! More seems like more, but really, less is more. Build strong relationships with a select few partners, and really commit to them.

[3:40] Jennifer breaks down the numbers using the example of having 12 dedicated referral partners.

[7:40] Jennifer is offering a new product! A lifetime membership that grants you access to a whole lot of unbelievably valuable content, plus free updates for life — over $4000 of content at just $997!

[14:40] Jennifer has a special offer for listeners! If you purchase the lifetime membership, and leave a review on the podcast immediately after, you will get a $200 refund on your purchase!

[15:44] Just focus on your 12 apostles, and use the tools Jennifer is offering in her lifetime membership program to build your relationships with them.

 

Mentioned in This Episode:

Kinetic Spark Consulting

Mortgage Lending Mastery on iTunes

Jennifer Du Plessis on YouTube

Jennifer Du Plessis on Zillow

Mortgage Mastery Lifetime Membership

 

Aug 24, 2017

In this episode, I get to sit down with the amazing, world-renowned author of The Seven Levels of Communication, Michael J. Maher. Tune in as Michael shares his wealth of knowledge on the importance of events to growing your business, as well as other tips for success!

 

Key Takeaways:

[:29] Jennifer introduces her guest for this episode — Michael J. Meyer.

[2:17] Jennifer sees two major challenges for lenders now: 1) The marketplace is extremely competitive right now, 2) People keep telling lenders what to do, when how to do it is really the problem. What are Michael’s thoughts on these challenges?

[4:40] There are three types of loan officers that approach Realtors® — Michael explains more.

[7:30] What are some strategies for creating better relationships?

[13:36] There’s a misconception among people going to networking events — it’s not about getting business, it’s about identifying potential partners.

[14:10] What are some roadblocks that someone would need to look out for, if they wanted to start doing some events to create stronger relationships? Michael talks about challenges in networking, and events.

[20:20] Is it possible to have too many events? Jennifer has many events that cater to the various groups of people she has relationships with.

[23:16] The easiest way to get started hosting events is a housewarming party BBQ.

[24:57] Jennifer shares her experience with hosting events — all of her events have a charitable element to them.

[28:45] What is the most critical thing to avoid failure, regardless of which idea you decide to adopt?

[34:30] What is the ideal size for an event?

[38:40] We need to get back into flow with our database, and events are the way to do it.

[40:15] Jennifer talks about the importance of creating a good memory in your partners’ minds!

[45:29] Jennifer is attending Michael’s coaching program starting September 4th!

[46:06] How did Michael get started?

[50:15] What has surprised Michael about the success that he has had?

[54:13] Jennifer shares some advice she would have given her 19-year-old self. What advice would Michael give to himself, as he was starting out on his career?

[58:57] It’s important to have an advisory board that can advise you on what you’re doing well, and what you need to let go of. It’s not about doing everything, for everyone, all the time. This is where systems can come into play.

[1:00:53] On the other hand, is there another extreme at which you become so disconnected that people think you’re not authentic?

[1:07:23] What is Michael’s take on champs and chumps?

[1:11:28] Michael leaves us with some final tips to ignite a spark in your business.

[1:16:37] Get in touch with Michael for his coaching courses, and events via his websites, or on Facebook!

[1:19:24] Don’t forget to leave a review on iTunes!

 

Mentioned in This Episode:

Kinetic Spark Consulting

Mortgage Lending Mastery on iTunes

Jennifer Du Plessis on YouTube

Jennifer Du Plessis on Zillow

Michael J. Maher

Michael J. Maher on Facebook

The Seven Levels of Communication, by Michael J. Maher

Accelerate Course

Catalyst Coaching

GenGen Events

Lou Holtz

Darren Hardy

 

Aug 17, 2017

In this episode, I get to sit down with
Yvette Clermont, a Certified Mortgage Planner and Accredited Mortgage Professional as designated by MBA. Tune in as Yvette talks about the importance of engagement, and shares some marketing tips to boost your business!

 

Key Takeaways:

[:45] Jennifer introduces her guest for this episode — Yvette Clermont.

[2:39] How did Yvette get into the business, and how has she gotten to where she is now?

[4:44] At what point in her career did Yvette feel she had the tipping point at which she started excelling?

[6:53] Yvette is involved in the Mortgage Bankers Association (MBA). What is her role?

[8:20] Yvette talks about her team and her management style.

[12:34] What is Yvette’s definition of “people being on the bus,” and how does she set up her team?

[15:04] It takes a very strong leader to be able to accept constructive feedback and criticism from the team.

[16:23] What are Yvette’s thoughts on hiring her first assistant?

[18:33] It’s important to be reviewing relationships and be engaged with the people around us to ensure everyone is still on the same page.

[20:19] What does Yvette’s week look like in terms of communicating with her team?

[22:50] Yvette shares a little more about her virtual assistant, and how she contributes to the marketing efforts of the team.

[25:24] Yvette has a weekly pipeline meeting with her team to discuss and ascertain who needs to handle which aspects of the process, to ensure the clients’ needs are met.

[27:17] What does Yvette’s virtual assistant do for the closed loan database?

[29:10] What are some marketing techniques that Yvette uses?

[33:17] Social media is a great avenue to use in marketing, but be careful to check with the compliance department that you’re still adhering to all the regulations in place.

[35:34] Yvette shares some of her other techniques to get feedback from clients, such as Zillow reviews, Social Survey, and e-surveys in the middle of the process.

[37:05] Video marketing is a powerful tool to capture audiences in a fun and engaging way, and it’s really all about engaging people in all different ways.

[39:34] Yvette has some final words of wisdom — make the call that you don’t want to make, first.

[42:00] Get in touch with Yvette via email if you have any other questions for her!

[42:57] Don’t forget to pre-order your copy of Jennifer’s book Launch! via her website!

 

Mentioned in This Episode:

Kinetic Spark Consulting

Mortgage Lending Mastery on iTunes

Jennifer Du Plessis on YouTube

Jennifer Du Plessis on Zillow

The Yvette Clermont Team

Email Yvette Clermont 

Mortgage Bankers Association (MBA)

Mortgage Action Alliance (MAA)

Zillow

Social Survey 

Eat That Frog!, by Brian Tracy

 

Aug 10, 2017

In this episode, I would like to share the 10-step action plan that could drastically change where your business plan is headed in 2018. Tune in to learn more about the 10 steps and get started preparing for the new year!

Key Takeaways:

[:30] Jennifer came across a 10-step action plan in Success Magazine, and would like to share that with you as we head into fall, and start preparing for the new year.

[2:15] #1: Find your purpose, and stick to your values. Have people around you who will inspire you on a regular basis to serve your purpose.

[4:05] #2: Be alone and learn to be comfortable alone.

[5:19] #3: Open up! Stereotyping people is easier, but reach out to really get to know people.

[7:56] #4: Compromise. Backing down isn’t a sign of weakness, and compromise can make a difference in your  life.

[8:29] #5: Take a step now to make a change! If you’re stressing about a problem, ask yourself what’s one thing I can do right now to alleviate it.

[9:17] #6: Connect deeper. Be present and remember, the conversation is not about you.

[9:59] #7: Love yourself. Take back control with positive thoughts.

[10:29] #8: Draw the line. Don’t overshare personal details, and have firm boundaries.

[11:15] #9: Talk it out. Relationships can get tense very quickly when finances are involved — keep the conversation open.

[12:09] #10: Look up! Reconnect with people who have inspired you to grow and move forward with your goals.

[13:55] Incorporating all these aspects into your business plan will drastically change the direction in which your business plan is going to go.

[14:10] Jennifer’s book Launch! Take Your Business to New Heights, is available for pre-order on Amazon. Be sure to check it out!

[15:10] Remember, you can always reach out to Jen via email!

 

Mentioned in This Episode:

Kinetic Spark Consulting

Mortgage Lending Mastery on iTunes

Jennifer Du Plessis on YouTube

Jennifer Du Plessis on Zillow

Email Jennifer Du Plessis

Success Magazine

 

Aug 3, 2017

In this episode, I get to sit down with
Aaron Hendon, a real estate agent in Seattle, Washington. He is in the midst of writing a book about real estate blind spots. Tune in to find out what these blind spots are, and how you, your partners, and your clients can overcome them!

 

Key Takeaways:

[:51] Jennifer welcomes her guest for this episode — Aaron Hendon.

[1:55] Aaron talks a little about himself — How did he get to where he is now?

[3:34] What brought Aaron to the point where he is now writing a book?

[6:55] How many blind spots are there in real estate?

[7:50] Heuristics, or mental shortcuts people take that keep them from operating rationally, is one.

[8:23] Appearing as an authority to get more clients is another blind spot.

[9:45] Availability is a mental shortcut that people use — if something comes to mind more easily, it is more important. This is exactly the premise that staying top-of-mind operates on.

[12:43] Why is making decisions based on availability a blind spot?

[14:07] What are some ways that lenders can overcome clients’ tendencies to use the availability phenomenon in making decisions?

[18:39] How can lenders help their real estate agents be more aware of these blind spots, and help them overcome them?

[20:09] Lenders need to develop a way of working with their Realtor® partners on the front of education — sometimes, people don’t know what they don’t know, so it’s important to educate them.

[22:25] A lender or Realtor® cannot rely on asking the client what the most important aspect of the loan process is — they don’t even know it themselves.

[25:15] There is an increasing need to take the time to slow down and explain to clients about the blind spots they need to be aware of.

[26:22] Another big blind spot loan officers and Realtors® should be aware of is always trying to be a contributor.

[28:26] What are some examples of contributions that Aaron’s partners have made that have added value to his business?

[33:27] It’s really important to move beyond a transactional relationship between referral to one of building up the community to grow each other’s businesses.

[34:24] Aaron wraps up with some final thoughts about blind spots on the whole.

[38:36] It’s important to be able to outline for clients what value they get out of the price they are paying you.

[39:04] Aaron encourages you to have an authentic interest in being a contribution to the people you have to opportunity to serve.

[40:28] Get a copy of Aaron’s first book Don't Get Fooled Again, via his website, and get on his mailing list, as well, to get access to his next book when it’s released!

[42:54] Don’t forget to leave Jennifer a review on iTunes, and email her if you have any questions you want answered, or topics you would like to hear on the show!

 

Mentioned in This Episode:

Kinetic Spark Consulting

Mortgage Lending Mastery on iTunes

Jennifer Du Plessis on YouTube

Jennifer Du Plessis on Zillow

Aaron Hendon on LinkedIn

Don’t Get Fooled Again, by Aaron Hendon

Email Jennifer Du Plessis

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