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Mortgage Lending Mastery

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Now displaying: July, 2017
Jul 27, 2017

In this episode, I get to sit down with
Dave Friedman, from Keller Williams Realty in South Carolina. At only 36, he has won awards, and consistently been a top producing Realtor® in the top 1%. Tune in to hear some of his tips on improving systems to scale your business!

 

Key Takeaways:

[:35] Jennifer introduces her guest for this episode — Dave Friedman.

[2:09] How did Dave get into the business, and how did he get to where he is now?

[3:51] Some of Dave’s experience with setting up systems and scalability derives from his experience at Centax. He elaborates further.

[5:34] Dave talks about his first year with his business, where he was working by himself at the time.

[6:41] The first person you hire when you’re starting a new business should be a good administrator.

[8:30] What does Dave think of people who believe their clients only want to deal with them, and what tips does he have for someone trying to hire the right person?

[11:35] As you scale up your business, you cannot focus on all your tasks at 100%, so even hiring someone who doesn’t do the job exactly as you do is an improvement on spreading yourself too thinly.

[12:45] What is Dave’s hand-off between him and his buyer agent when they’ve contacted him directly?

[15:32] How did Dave manage to ramp up his business so much between his first and second years?

[17:56] What type of lead generation does Dave do to generate that level of volume?

[20:26] Dave calls new prospects five times on the first day, and 15 times within the first 21 days to increase his chance of connecting with them.

[20:51] What kind of marketing does Dave rely on — social media, or traditional?

[21:39] How are people drawn into Dave's funnel?

[23:06] What are some ways that loan officers can get a top producer’s attention?

[26:41] How can a loan officer best serve a buying agent?

[28:37] Apart from merely saying “I close on time,” what else can be done to engage with the buying agent from the very beginning?

[32:22] What types of questions is Dave asking the loan officer on the buyer’s side when he reaches out to them?

[38:09] Dave leaves us with some advice on building your business, and if you need any help with systems or anything else that Dave does, feel free to contact him!

[40:38] What book is Dave reading right now?

[42:00] Be sure to leave a review on iTunes!

 

Mentioned in This Episode:

Kinetic Spark Consulting

Mortgage Lending Mastery on iTunes

Jennifer Du Plessis on YouTube

Jennifer Du Plessis on Zillow

Dave Friedman Real Estate

Dave Friedman on LinkedIn

Crush It!: Why Now is the Time to Cash in on Your Passion, by Gary Vaynerchuk

High Performance Academy Master’s Course,
by Brendon Burchard

Jul 20, 2017

In this episode, I get to sit down with Diane Gardner, a CPA and tax coach. She talks about tax returns, guiding clients in tax law, and how to reduce tax liabilities for loan officers. If you’ve ever had questions about taxes, tune in!

 

Key Takeaways:

[:26] Jennifer introduces her guest for this episode — Diane Gardner.

[1:35] Who is Diane and what does she do?

[3:00] How can you choose the right tax adviser?

[4:46] It’s important to get a good fit with your adviser, not just someone who matches your personality and is geographically close.

[6:08] What can loan officers do to offset some of their expenses?

[7:34] What type of assets would we have availability to, and earn an income stream off of, but still leave to charity?

[9:11] What is the income threshold for a W-2 employee where it becomes less valuable for them to be doing charity from a tax perspective?

[11:35] Apart from charitable contributions, what else should loan officers do?

[13:44] When looking at tax returns, what else could loan officers be looking for, to determine if the person, be it a client or a W-2 employee, needs additional advice in the tax world?

[16:06] Apart from pulling expenses out of the blue, or purchasing things that they don’t need, are there any other things that can be done?

[17:58] If you’re a single member LLC, you can file a Schedule C. If you’re filing as a Schedule C under the office of an LLC, is there any benefit to that?

[19:27] What else could loan officers be looking at in tax returns, whether they’re self employed or not?

[20:29] Jennifer shares a story from her personal experience with her husband’s medical bills.

[22:40] Moving into real estate — many people who faced difficulties during the credit crunch are employing the Departure Residence Guidelines to turn their properties into rentals. There are implications to having an investment property and not having the double interest write off that they think they’re going to get. Diane elaborates about these guidelines.

[26:55] Let’s talk about gifts! What is allowed, what isn’t? Are there any exclusions or speed bumps that loan officers should be aware of when it comes to gifting?

[29:59] Diane shares a little about the annual and lifetime exclusion for gifts.

[34:11] Are there any other things that loan officers should be thinking about as they look at tax returns? In terms of personal benefits — Make sure you’re capturing all the write off for your miles!

[36:09] Diane leaves us with some parting advice — Be proactive!

[36:57] Diane is offering a copy of her book 10 Most Expensive Tax Mistakes that Cost You Thousands — get it free from her website, and also get a free tax analysis!

 

Mentioned in This Episode:

Kinetic Spark Consulting

Mortgage Lending Mastery on iTunes

Jennifer Du Plessis on YouTube

Jennifer Du Plessis on Zillow

Diane Gardner

Stand Apart, by Diane Gardner and Dan Kennedy

Why Didn't My CPA Tell Me About That?, by Diane Gardner

Stop Overpaying Your Taxes, by Diane Gardner

MileIQ

10 Most Expensive Tax Mistakes that Cost You Thousands, by Diane Gardner

 

Jul 13, 2017

In this episode, I get to sit down with
Carolyn Gialamas, of SendOutCards. Find out how you can use SendOutCards to add a personal touch to take your business to new heights!

 

Key Takeaways:

[:35] Jennifer introduces her guest for this episode — Carolyn Gialamas.

[1:35] How did Carolyn get started with SendOutCards?

[6:08] How can SendOutCards be aligned with everything people are doing on social media?

[8:05] Jennifer shares her own personal experience about the power of moving beyond just being online.

[10:15] SendOutCards allows you to create campaigns that you can personalize for different groups of people, for example, for birthdays.

[11:05] What other campaigns can you set up to grow business outside of social media?

[12:57] Is there a limit to the number of campaign cards that can be set up?

[13:59] This is also a great way for team leaders to recognize their teams.

[14:59] The app is available on both the App Store and the Google Play Store for free!

[15:56] How can contacts be added to SendOutCards?

[17:38] A newer feature that SendOutCards now offers is the ability to do custom branding.

[20:17] SendOutCards could also be used to send invitations to Client Appreciation Parties without additional hassle or costs.

[21:01] When it comes to drip campaigns, what services does SendOutCards provide, and what would need to be developed?

[23:00] What are some best practices when it comes to sending a note?

[26:08] What would be Carolyn’s next step be, if the prospective client doesn’t respond to her call to action?

[27:15] Are there template suggestions about what kind of cards we should be sending out?

[28:49] How can Carolyn be contacted? If you reach out to her, you can even send a couple of cards for free to try it out!

[32:09] If you have questions or a topic you would like to hear about on the podcast, send Jennifer an email!

 

Mentioned in This Episode:

Kinetic Spark Consulting

Mortgage Lending Mastery on iTunes

Jennifer Du Plessis on YouTube

Jennifer Du Plessis on Zillow

Carolyn Gialamas — SendOutCards

SendOutCards (App Store)

SendOutCards (Google Play Store)

Call Carolyn Gialamas at (714) 767-4399

Email Carolyn Gialamas

Carolyn Gialamas on Facebook

Carolyn Gialamas on LinkedIn

Mortgage Lending Mastery Episode 074: Write Notes!

Email Jennifer du Plessis

 

Jul 6, 2017

In this episode, I share with you some of my tips for setting yourself apart when it comes to writing pre-approval letters. Emailing is a thing of the past, but tune in to find out some ways you can differentiate yourself!

 

Key Takeaways:

[:30] Jennifer is really focused on working with listing agents — go to the Kinetic Spark Consulting website to get access to all sorts of great resources!

[1:33] Jennifer addresses the idea that enough is not enough anymore — one degree of difference can be all it takes to set you apart.

[3:13] How can you take pre-approval letters one step further? Emailing is a thing of the past, especially at the pace we’re going at these days!

[4:25] If Jennifer can avoid pre-approval letters, at all costs, she will. Her aim is to do advanced approvals instead.

[5:40] Call the listing agent to discuss the offer details, rather than waiting for them to call you as a proactive move.

[6:48] Offer lender certification, which provides a list of actions you have taken on behalf of the client in obtaining the approval.

[7:47] Share your loan estimate or total cost analysis with your listing agent.

[8:39] Follow up in a day or two with the listing agent — it really demonstrates that you’re a part of the buying agent's team.

[10:23] Jennifer has shared six or seven different ways to set yourself apart — be sure to use them to differentiate yourself from the rest!

[11:06] Don’t forget to go to Jennifer’s website and become a lifetime member to get access to all the goodies she has provided!

[11:37] Jennifer’s book is out for pre-sales right now! Place your order today!

 

Mentioned in This Episode:

Kinetic Spark Consulting

Mortgage Lending Mastery on iTunes

Jennifer Du Plessis on YouTube

Jennifer Du Plessis on Zillow

Mortgage Lending Mastery Podcast 087: When Enough is Not Enough

212 The Extra Degree Simple Truths on YouTube

Rocket Mortgage

Simple Nexus 

Launch, by Jennifer Du Plessis (Pre-sale)

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